WHO 1040 AM Radiothon

WHO 1040 AM Radiothon

The WHO Pinky Swear Radiothon is a day-long radio event to raise funds to further the mission to help kids with cancer and their families with financial and emotional support. 

Date and Location

Friday, December 14, 2018

5:00 am-8:00 pm

Tune to 1040 AM or stream online

Call to make a gift on Friday, December 14
1-833-456-KIDS (5437)

Donate In-Person at the Valley West Mall (Southwest Lower Level Entrance)
1551 Valley West Drive 
Des Moines, IA  50266

Drop off donations at one of the Premier Credit Union branch offices:

800 9th Street - corner of Keo Way
Skywalk - Greater Des Moines Partnership Bldg - 700 Locus St
1301 Grand Ave, West Des Moines
520 Grand Ave, Ames

In-Kind Partners

Valley West Mall
C3 Marketing
BDI Signs

Or make your gift online now:

On December 11, 2015, Newsradio 1040 WHO held their first radiothon on behalf of the Pinky Swear Foundation to help pay the mortgages, utility bills, and other financial needs of families who have a child with cancer in Iowa and across the U.S. 

The tradition continued in 2017, and the radiothon has now raised over $200,000 for the Pinky Swear Foundation. Since January of 2016, 200 financial gifts have been provided to Iowa families with an average gift of $650. 

The 2018 event will include:

  • NEW Location at the Valley West Mall - come join us from 5:00 am - 8:00 pm on Friday, December 14
  • On-air hosts dedicating their shows to Pinky Swear Foundation
  • Hourly prize drawings
  • Volunteer opportunities
  • Special guests
    • Kids with cancer - we call them All-Stars - and their families
    • Community partners
    • Pinky Swear Foundation staff

Kids with cancer demonstrate courage, patience and resilience. We call them All-Stars! Meet Pinky Swear All-Stars from Iowa:

Ben was a typical 3-year-old, going to preschool and trying to keep up with his big sister, Claire. His parents, Nina and Joe, were enjoying raising their kids with the typical worries of...

Prior to being diagnosed with cancer, little Zoey was advanced for her age. She was very motivated to have an adventure, was eager to please, and expressive - usually a goofy and happy toddler....

On-air stories to be announced

Sponsorship dollars will go towards matching donations and pledges received during the radiothon.

Research shows matching donations result in 71% increase in responses, and a 51% increase in the average donation amount. To learn more about corporate sponsorship levels and benefits, contact Mary Mendenhall-Core by email, or at 515-210-7148.

Event Partners

Premier Sponsor
Pinky Swear Sponsor
Orange Sponsor
Blue Sponsors