Hy-Vee Pinky Swear 5K & Fun Run

Hy-Vee Pinky Swear 5K & Fun Run

Date and Location

Saturday, September 22, 2018

Principal Park
Des Moines, Iowa
8:30 am

Registration available March 2018

Celebrating 15 years of fitness & fundraising to help kids with cancer.

The Hy-Vee® Pinky Swear 5K & Fun Run connects fitness and fundraising to support kids with cancer in Iowa and across the country. 

All ages and fitness levels are invited to become keepers of the pinky swear promise through an inspiring run/walk and family fitness festival in honor of All-Star kids with cancer! 

The fun doesn’t stop at the finish line. Stay after the race to refuel with healthy treats and enjoy a lively sponsor expo in our Race Village.

The event is non-competitive and untimed.


All participants receive:

  • Fundraising Packet with All-Star trading cards
  • Participant t-shirt and bib
  • Finishers medal
  • Family festival and post-race food spread

Participants run or walk in the spirit of a child who is battling cancer.


Everyone has the opportunity to help raise funds to support families and help Pinky Swear Foundation pay mortgages, rent, provide groceries, make car payments, and provide unique experiences that help make daily life for these families a little easier.

What is a Pinky Swear All-Star?

Kids with cancer demonstrate courage, patience and resilience every day. We call them All-Stars!


Your Pinky Swear All-Star

After registering online, participants will receive a fundraising kit in the mail with All-Star trading cards. The All-Star on the trading card included in your fundraising kit will become the inspiration for your race. One of the most meaningful parts of your day and your participation in the Hy-Vee Pinky Swear 5K & Fun Run is the moment we write the name of the All-Star on the back of your leg before the race at body marking.


When you register and fundraise for Pinky Swear, you can earn prizes!

The more you raise, the higher value prize you can earn. Challenge yourself to raise at least $250 by December 31 and you will have a choice of branded Pinky Swear swag and cool gear. You can also win the very special Pinky Swear Keeper Award for recruiting the most fundraisers to your team, along with an invitation for your whole team to the celebration party.

Get training for your 5K & Fun Run with a 5-week Training Guide and video tutorials from Daira at Hy-Vee KidsFit!

Download the Hy-Vee KidsFit Training Guide, and remember to warm-up and cool-down before and after each challenge.

Run details and map to come

If you have event-related questions, please contact us at support@pinkyswear.org. We will get back to you within 1-3 business days.

Other Ways to Get Involved

Event Partners

Title Sponsor
Presenting Sponsor
All-Star Sponsor
Orange Sponsors
Blue Sponsor
Pinky Swear Sponsor
Keeper Sponsor